This Unruly: a repository of video cut-ups

The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.

Creator: William Hirsch [Vidsplode]. (2016). Park.

Creator: Anonymous [Funny Or Die]. (2016). The People V. Kanye.

Creator: Anonymous [SpockBoy]. (2016). Star Trek Meets Batman.

Creator: Anonymous [Yes its funny]. (2016). President Obama & Bear Grylls Wear Makeup.

Creator: Anonymous [The Poke]. (2015). The John Lewis Christmas Ad 2015 [The Dark Side Version].

This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
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