This Unruly: a repository of video cut-ups

The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.

Creator: Anonymous [The Poke]. (2015). The John Lewis Christmas Ad 2015 [The Dark Side Version].

This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.

Creator: Anonymous [unscannable]. (2014). Budweiser Clydesdales.

This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.

Creator: Sam Green (2014). Game of Thrones - 90's Intro VHS style.

Creator: Anonymous [Forgione Productions]. (2014). Toy Story Re-cut (Horror Trailer).

Creator: Anonymous [Alex CW]. (2012). Downton Abbey Horror/Suspense Trailer (Evil!Matthew).

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