The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.
Creator: Anonymous [Arndjan]. (2006). Chevy Tahoe Commercial.
Creator: Mark Brady (2006). Tahoe New Product Launch, Middle East Division.
Creator: Anonymous [The Daniel]. (2006). Chevy Tahoe Commercial Parody.
Creator: Anonymous [ihatesuvs1]. (2006). My Chevy Tahoe ad.
Creator: Robert Ryang (2005). The Shining Recut.