This Unruly: a repository of video cut-ups

The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.

Creator: Anonymous [Studio Yes]. (2019). Theresa May Gives Press the Finger in Cheeky Recruitment Video from Studio Yes.

Creator: Billy Judd (2019). Mars Runaway Train Ad ft Captain America and Bucky Barnes.

This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.

Creator: Anonymous [JOE.co.uk]. (2018). John Lewis x Brexit: Theresa May - This is Your Song.

This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.

Creator: Anonymous [JOE.co.uk]. (2018). Danny Dyer as the voice of Detective Pikachu.

Creator: ABC News (Australia) (2018). Bozo & Mayhem's #BrexITshambles.

Page 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11