This Unruly: a repository of video cut-ups
The reaction video remix subcategory describes clips where through the use of intercutting an individual or group appear to react to a subject, which could be a person or a thing.
Creator: Emily Mancini (2018). National Lottery Advert Cut-Up - Media Remix Culture and Détournement.
This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
Creator: Annica Webb (2018). Sainsbury's Food Dancing Advert Yum Yum Yum Video Hijack.
This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
Creator: Kalina Slavtcheva (2018). Pampers #ThankYouMidwife Cut-up.
This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
Creator: Mara Leitendorfa (2018). The Last Straw.
This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
Creator: Patrick Coll (2018). Cadbury - Mum's Birthday Remix.
This is an example of détournement publicitaire (advertising hijack) - where the cut-up producer has repurposed an existing television commercial to communicate an alternative message to that originally intended.
